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Voices of Impact

Leadership impact, in our clients’ words.

Client testimonials from CEE and Disruptive Leadership Institute executive coaching, leadership development and advisory engagements with Boards, CEOs, C-suite leaders and executive teams worldwide.

What our clients say about us — testimonials from Boards, CEOs, C-suite leaders and executive teams

A track record of transformative leadership impact

Our distinguished team of highly experienced and seasoned senior-level executive coaches — each with a proven track record of enhancing leadership performance and fostering enduring organizational excellence — has earned widespread recognition for its transformative impact on leaders across diverse industries. Our clients consistently express appreciation for their insightful coaching style, deep expertise in leadership development, and unwavering commitment to empowering executives to lead with authenticity, resilience and strategic clarity.

Many testimonials highlight our coaches' ability to rapidly build trust and rapport with their coachees, creating a safe and reflective environment for personal growth. Executives from multinational corporations, government agencies and non-profit organizations have described the coaching as life-changing, noting that it not only enhanced their leadership capabilities but also strengthened their emotional intelligence and decision-making. A common sentiment shared by clients is that our coaches possess a rare ability to ask the right questions — those that provoke deep introspection and inspire meaningful change.

Clients frequently commend our coaches for integrating real-world business acumen with a deep understanding of human behavior. As seasoned business practitioners and authors of several books on leadership and disruptive change, our coaches bring thought leadership grounded in decades of experience rather than theory alone. This credibility allows them to challenge senior leaders effectively while supporting them with empathy and strategic counsel.

Another recurring theme is the measurable impact of the engagement. Many organizations report tangible improvements in leadership effectiveness, team engagement and overall organizational performance — from enabling smoother succession planning to fostering agile leadership mindsets. The original client testimonials are appended below.

Client testimonials

HealthcareGroup COO Executive Coaching

As Group COO of NUHS, leading in a complex, high-stakes healthcare environment, I recognized that succeeding in today’s digitally driven, AI-enabled, and VUCA-heavy landscape required more than operational expertise — it demanded personal leadership transformation. My C-Suite Executive Coaching engagement with Prof Sattar Bawany proved to be a pivotal turning point. Prof Bawany’s approach, grounded in the Disruptive Leadership Institute’s proprietary “Break. Build. Boldly Transform.” framework, was both structured and deeply transformative.

Prof Bawany does not simply coach for improvement; he coaches for transformation. I strongly endorse him for any senior executive seeking to elevate their leadership effectiveness in an AI-powered, disruptive world.

National University Health System (NUHS) logo

National University Health System (NUHS)

Financial ServicesC-Suite Executive Coaching

As my Executive Coach, Prof Sattar Bawany has quickly become a confidant who I could trust to give an open and very honest assessment of my strengths and areas of development, advice on how a senior leader needs to position himself, and insight into the myriad of insurmountable challenges both current and yet to be encountered. His sound advice on how to resolve issues at the board and senior management level, how to implement these changes, and coaching on how to build relationships and drive focus in the company were excellent. The result was an increase in self-confidence and a sharper focus on what can make a difference to the business.

Prof Bawany acts as a dynamic sounding board, not merely reflecting thoughts and ideas but challenging them and subtly molding them in such a way that woolly uncertainty is transformed into crisp focus, backed by the confidence that the way forward is both achievable and enhancing for both myself as the coachee and the organization.

Standard Chartered Bank logo

Standard Chartered Bank

Financial ServicesExecutive Transition Coaching

You can quickly get to the core of issues and have an extensive set of actionable recommendations. Working with you has amplified my strengths and addressed my key development areas. Each coaching session has left me with valuable insights and new leadership strategies I could implement immediately which include new approaches to difficult conversations to new ways to inspire my team.

Whatever my business challenge may be, you have been able to understand my perspective, point out opportunities to expand my impact as a leader, and give me custom practices to do so. Your style is a perfect balance of empathy and being able to challenge my implicit assumptions leading to not only improving my leadership effectiveness but also making me reflect in new ways on your relationships outside of work as well.

I would certainly recommend to you any organization that needs support to enhance the leadership capabilities of their senior executive team.

American Express logo

American Express

Financial ServicesC-Suite Executive Coaching

Today, the C-Suite leaders have someone they can talk to, discuss facts with, and get clear, concise, “right-on” feedback that they can take and immediately implement. Your advice is always spot on! They have learned to have confidence in your counsel because it works. Both CEE and your approach is all about results and relationships and keeps them focused on these high leverage areas. Your invaluable insights come from the rare combination of being a seasoned and successful global executive development practitioner, having solid academic credentials, and a strong track record of coaching and consulting experience as evidenced by others that you have helped.

We would highly recommend you as an Executive Coach to any organization that would like to transform their senior leadership team and develop a next-generation leadership pipeline.

Bank Muamalat Malaysia logo

Bank Muamalat Malaysia

Pharmaceuticals & Life SciencesC-Suite Executive Coaching & Mentoring

Based on our various interactions and mentee feedback, it is amply clear that the engagement was highly value-adding regarding self-reflection about leadership styles and learning techniques to adapt them based on different people and situations. Your open, honest, direct style of interaction has been very helpful in quickly gaining relevant insights. At the same time, your support in sharing and applying critical tools to manage different levels of influence and impact has also helped shorten the learning curve in the coachee’s leadership development journey. I am very confident that this c-suite executive coaching engagement will help immensely in driving incremental value not just for the c-suite leader’s contribution to march confidently towards driving and delivering AstraZeneca’s bold ambition to make more meaningful difference to many more Indonesian patients with our innovative science and medicines.

I would highly recommend your service to anyone keen on tailored c-suite executive coaching engagements for senior leaders who need to hone their leadership style to manage the emerging complexities in today’s uncertain business and people environment and drive exceptional results. Thanks again for your deep commitment and support.

AstraZeneca logo

AstraZeneca

HealthcareExecutive Coaching

The coaching process provided a trusted and structured space for reflection, honest feedback, and purposeful action. Through your professional guidance, I was able to develop a clearer understanding of my leadership strengths and growth areas, and more importantly, translate these insights into tangible changes in my daily leadership practice. As a result of this engagement, I have strengthened my leadership effectiveness — particularly in creating clarity of direction, building trust and empowering my colleagues — improved my ability to engage and collaborate with stakeholders within and beyond the hospital, and placed a stronger focus on team development so that colleagues are both supported and empowered to take ownership in advancing patient care and clinical excellence.

I am grateful for the professional and insightful coaching support that you have provided. The impact of this engagement has been both immediate and enduring, equipping me with the resilience and adaptive leadership skills needed to serve my team, my patients, and the wider healthcare community more effectively.

Khoo Teck Puat Hospital logo

Khoo Teck Puat Hospital

Logistics & Postal ServicesC-Suite Executive Coaching

As a former Chief Operating Officer, I found that the experience and insights gained during our C-Suite Executive Coaching engagement have successfully brought out the best leader in me to guide my team in performing their role with high motivation and clear goals. Today, as the Group Chief Financial Officer of Pos Malaysia, I find myself well-equipped and prepared to face any challenges in managing the people as well as stakeholders, especially during the current economic situation.

No doubt the intensive research, resources, and vast coaching experience have contributed to my leadership effectiveness, and it is creating a chain of positive reactions throughout the organization. As such, I would highly recommend Prof Sattar Bawany as an Executive Coach to any organization that is looking into enhancing its leadership capabilities and developing and transforming its senior management team from ‘good to great’.

Pos Malaysia logo

Pos Malaysia

Financial ServicesCEO Executive Coaching

The highly customized CEO Executive Coaching program helps the coachee to perform and transform, rising to the challenges of today and maximizing the future opportunities facing the organization. You have been able to draw on the richest portfolio of assessment tools and combine proven methodologies with a highly tailored approach to meet the needs, expectations, and preferences of the coachee. It’s a powerful combination that gives you an unmatched ability to enhance the coachee’s leadership effectiveness.

It is undeniable that your flexible and objective approach, with the right balance of support and challenge, enabled the coachee to see a clearer path both in solving leadership issues and achieving her leadership and professional development goals.

We would without qualification recommend you as an outstanding CEO Executive Coach.

Affin Bank Group logo

Affin Bank Group

Technology & ManufacturingExecutive Coaching

Prof Sattar Bawany has a very effective coaching style and approach. First and foremost, it comes across that he takes the coaching engagement very personally – there is a very strong vested interest in ensuring the coachee succeeds. Certainly, the breadth of his experience is impressive and provides a very good perspective for the senior leader whom he coached and transitioned to his new regional senior leadership role. There is certainly a case to be made about learning from the best, and he has this unique ability to distill learnings from the best-in-class leaders globally and pass that on in his coaching program. There is no doubt that my leader has benefited greatly from his experience with Prof Bawany as his Coach. I have seen my leader improve in all areas. I have no hesitancy in recommending DLI and Prof Bawany as a top-tier professional C-suite executive coach to any client keen on engaging him for a similar assignment.

Seagate Technology logo

Seagate Technology

Public Transport & InfrastructureManagerial Coaching Skills & Executive Coaching

The ‘Managerial Coaching Skills’ Workshop which you had successfully facilitated has allowed the SLT members to leverage on a fully developed coaching model which enabled them to immediately implement it in the workplace, resulting in the development of a coaching culture within Prasarana.

The Group Executive Coaching sessions as well as Individualised Executive Coaching for selected members of the SLT have raised their standards for constructive, collaborative conversations with their respective teams, and they have developed practical, business-based skills and competencies. This has not only shaped the individual leader’s performance but also, increasingly, built broader organizational capacity.

I highly recommend you as an Executive Coach to any organisation that requires effective executive development support for their senior leadership team.

Prasarana Malaysia logo

Prasarana Malaysia

HealthcareC-Suite Executive Coaching

Prof Sattar Bawany’s coaching style was very engaging, and the sharing of your in-depth knowledge of leadership made the sessions very authentic and helped me understand my leadership style. You were incredibly insightful on the skills I need to acquire and improve to succeed as an executive leader. I appreciate your availability to be a sounding board for complex and strategic decision-making when challenging changes occur in my hospital. It sharpened my strategic thinking and improved my articulation of thought processes and stakeholder management.

I have benefitted immensely from your coaching and have been using these skills to enhance the care I provide for my staff and patients. I pray that you will continue to bless and inspire new executive leaders with your coaching abilities to be incredible leaders and contribute to making the world better for all.

Jurong Health / Healthcare Institution logo

Jurong Health / Healthcare Institution

Property & DevelopmentALDP HiPO Development Programme

The ALDP has been successful in transforming them into high-performing emerging leaders who have developed their repertoire of transformative leadership styles as well as acquired the skillset and knowledge to gain influence and increase impact across an organization.

The key aspect of the program, including a highly experiential ‘Action-learning Workplace Challenge’ project supported by Group Executive Coaching, enables the participants to craft a more strategic and effective approach to their leadership and career trajectory grounded authentically in their strengths, experiences and aspirations; readiness in communications, critical thinking and team effectiveness, in preparation for the moments of potential challenge or derailment, including transitions and collaboration.

I would not hesitate to recommend CEE and DLI to any organization that needs to enhance its managerial leadership team capabilities to obtain results through others by improving self-awareness, motivating and engaging their teams, as well as influencing their organization toward achieving sustainable results.

Kwasa Land logo

Kwasa Land

Financial ServicesLeadership Development Programme

The high-intensity, comprehensive 2-day leadership development program leveraged on the Best Practices in High Performance leadership & Sales Performance Coaching to accelerate AHIBB’s revenue growth against today’s business strategy and prepare to deliver tomorrow’s sustainable business results. A value add was the ad-hoc inclusion of a contextualized case study. This was to assess the pitching skills of the sales team to a potential client, adopting the tools/ framework from the program. Participants found this immensely helpful and inspiring as the PGCEO himself participated as a judge. Prof Sattar Bawany’s flexibility to be able to tailor the program to fit our needs was outstanding. I would highly recommend you as the Executive Coach and this program to any organization seeking to raise leadership standards and organizational excellence.

Affin Hwang Investment Bank logo

Affin Hwang Investment Bank

Industrial & ManufacturingLeadership That Gets Results Programme

The ‘Leadership That Gets Results’ program begins with a focus on self-awareness and the fundamentals of how leaders and organizations operate. It includes a powerful framework for understanding the leaders’ role in sustaining organizational performance and productivity, as well as introducing ways to intervene in and improve two fundamental types of company results that are critical for operating a successful company. The program uniquely puts into words many of the concepts that my senior leadership team across Asia Pacific deeply knows to be true. Now, having these concepts (including Emotional Intelligence Frameworks) in the forefront of my mind, I am a much more confident and careful communicator and in leading and engaging my leadership team towards achieving organizational results.

Stanley Black & Decker logo

Stanley Black & Decker

Source: client testimonials published by the Disruptive Leadership Institute. Individual names and titles are withheld where client confidentiality applies.

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