Voices of Impact

What our clients say about us.

Client testimonials from CEE and Disruptive Leadership Institute executive coaching, leadership development and advisory engagements with Boards, CEOs, C-suite leaders and executive teams worldwide.

What our clients say about us — testimonials from Boards, CEOs, C-suite leaders and executive teams

A track record of transformative leadership impact

Our distinguished team of highly experienced and seasoned senior-level executive coaches — each with a proven track record of enhancing leadership performance and fostering enduring organisational excellence — has earned widespread recognition for its transformative impact on leaders across diverse industries. Our clients consistently express appreciation for their insightful coaching style, deep expertise in leadership development, and unwavering commitment to empowering executives to lead with authenticity, resilience and strategic clarity.

Many testimonials highlight our coaches' ability to rapidly build trust and rapport with their coachees, creating a safe and reflective environment for personal growth. Executives from multinational corporations, government agencies and non-profit organisations have described the coaching as life-changing, noting that it not only enhanced their leadership capabilities but also strengthened their emotional intelligence and decision-making. A common sentiment shared by clients is that our coaches possess a rare ability to ask the right questions — those that provoke deep introspection and inspire meaningful change.

Clients frequently commend our coaches for integrating real-world business acumen with a deep understanding of human behaviour. As seasoned business practitioners and authors of several books on leadership and disruptive change, our coaches bring thought leadership grounded in decades of experience rather than theory alone. This credibility allows them to challenge senior leaders effectively while supporting them with empathy and strategic counsel.

Another recurring theme is the measurable impact of the engagement. Many organisations report tangible improvements in leadership effectiveness, team engagement and overall organisational performance — from enabling smoother succession planning to fostering agile leadership mindsets. The original client testimonials are appended below.

Client testimonials

HealthcareGroup COO Executive Coaching

As Group COO of NUHS, leading in a complex, high-stakes healthcare environment, I recognized that succeeding in today’s digitally driven, AI-enabled, and VUCA-heavy landscape required more than operational expertise — it demanded personal leadership transformation. My C-Suite Executive Coaching engagement with Prof Sattar Bawany proved to be a pivotal turning point. Prof Bawany’s approach, grounded in the Disruptive Leadership Institute’s proprietary “Break. Build. Boldly Transform.” framework, was both structured and deeply transformative.

Prof Bawany does not simply coach for improvement; he coaches for transformation. I strongly endorse him for any senior executive seeking to elevate their leadership effectiveness in an AI-powered, disruptive world.

National University Health System (NUHS) logo

National University Health System (NUHS)

Financial ServicesC-Suite Executive Coaching

As my Executive Coach, Prof Sattar Bawany has quickly become a confidant who I could trust to give an open and very honest assessment of my strengths and areas of development, advice on how a senior leader needs to position himself, and insight into the myriad of insurmountable challenges both current and yet to be encountered. His sound advice on how to resolve issues at the board and senior management level, how to implement these changes, and coaching on how to build relationships and drive focus in the company were excellent. The result was an increase in self-confidence and a sharper focus on what can make a difference to the business.

Prof Bawany acts as a dynamic sounding board, not merely reflecting thoughts and ideas but challenging them and subtly molding them in such a way that woolly uncertainty is transformed into crisp focus, backed by the confidence that the way forward is both achievable and enhancing for both myself as the coachee and the organization.

Standard Chartered Bank logo

Standard Chartered Bank

Financial ServicesExecutive Transition Coaching

I engaged Prof Sattar Bawany as my Executive Coach to help me think through and strategize an important leadership transition within my organization. His very coach-centric approach helped me anticipate the challenges that would arise and recommend best practices on how to manage those challenges. He can quickly get to the core of issues and have an extensive set of actionable recommendations. Working with him has amplified my strengths and addressed my key development areas. Each coaching session has left me with valuable insights and new leadership strategies I could implement immediately, which include new approaches to difficult conversations to new ways to inspire my team.

American Express logo

American Express

Financial ServicesC-Suite Executive Coaching

Based on the feedback from the C-Suite leaders, as well as from my observations as the CEO and Sponsor, both CEE and you as the Coach have exceeded our expectations for such a coaching engagement.

Today, the C-Suite leaders have someone they can talk to, discuss facts with, and get clear, concise, “right-on” feedback that they can take and immediately implement. Your advice is always spot on! They have learned to have confidence in your counsel because it works. Both CEE and your approach is all about results and relationships and keepsthem focused on these high leverage areas. Your invaluable insights come from the rare combination of being a seasoned and successful global executive development practitioner, having solid academic credentials, and a strong track record of coaching and consulting experience as evidenced by others that you have helped.

We would highly recommend you as an Executive Coach to any organization that would like to transform their senior leadership team and developing a next-generation leadership pipeline

Bank Muamalat Malaysia logo

Bank Muamalat Malaysia

Pharmaceuticals & Life SciencesC-Suite Executive Coaching & Mentoring

Based on our various interactions and mentee feedback, it is amply clear that the engagement was highly value-adding regarding self-reflection about leadership styles and learning techniques to adapt them based on different people and situations. Your open, honest, direct style of interaction has been very helpful in quickly gaining relevant insights. At the same time, your support in sharing and applying critical tools to manage different levels of influence and impact has also helped shorten the learning curve in the coachee’s leadership development journey. I am very confident that this c-suite executive coaching engagement will help immensely in driving incremental value not just for the c-suite leader’s contribution to march confidently towards driving and delivering AstraZeneca’s bold ambition to make more meaningful difference to many more Indonesian patients with our innovative science and medicines.

I would highly recommend your service to anyone keen on tailored c-suite executive coaching engagements for senior leaders who need to hone their leadership style to manage the emerging complexities in today’s uncertain business and people environment and drive exceptional results. Thanks again for your deep commitment and support.

AstraZeneca logo

AstraZeneca

HealthcareExecutive Coaching

The coaching process provided a trusted and structured space for reflection, honest feedback, and purposeful action. Through your professional guidance, I was able to develop a clearer understanding of my leadership strengths and growth areas, and more importantly, translate these insights into tangible changes in my daily leadership practice.

On a personal level, this journey has deepened my growth mindset and proactive leadership approach. I feel more confident in navigating complexity, leading through uncertainty, and inspiring my team to work cohesively towards shared objectives. These capabilities have contributed to a stronger alignment of KTPH’s broader mission of clinical and leadership excellence.

I am grateful for the professional and insightful coaching support that you have provided. The impact of this engagement has been both immediate and enduring, equipping me with the resilience and adaptive leadership skills needed to serve my team, my patients, and the wider healthcare community more effectively.

Khoo Teck Puat Hospital logo

Khoo Teck Puat Hospital

Logistics & Postal ServicesC-Suite Executive Coaching

As a former Chief Operating Officer, I found that the experience and insights gained during our C-Suite Executive Coaching engagement have successfully brought out the best leader in me to guide my team in performing their role with high motivation and clear goals. Today, as the Group Chief Financial Officer of Pos Malaysia, I find myself well-equipped and prepared to face any challenges in managing the people as well as stakeholders, especially during the current economic situation.

No doubt the intensive research, resources, and vast coaching experience have contributed to my leadership effectiveness, and it is creating a chain of positive reactions throughout the organization. As such, I would highly recommend Prof Sattar Bawany as an Executive Coach to any organization that is looking into enhancing its leadership capabilities and developing and transforming its senior management team from ‘good to great’.

Pos Malaysia logo

Pos Malaysia

Financial ServicesCEO Executive Coaching

The highly customized CEO Executive Coaching program helps the coachee to perform and transform, rising to the challenges of today and maximizing the future opportunities facing the organization. You have been able to draw on the richest portfolio of assessment tools and combine proven methodologies with a highly tailored approach to meet the needs, expectations, and preferences of the coachee. It’s a powerful combination that gives you an unmatched ability to enhance the coachee’s leadership effectiveness.

It is undeniable that your flexible and objective approach, with the right balance of support and challenge, enabled the coachee to see a clearer path both in solving leadership issues and achieving her leadership and professional development goals.

We would without qualification recommend you as an outstanding CEO Executive Coach.

Affin Bank Group logo

Affin Bank Group

Technology & ManufacturingExecutive Coaching

Prof Sattar Bawany has a very effective coaching style and approach. First and foremost, it comes across that he takes the coaching engagement very personally – there is a very strong vested interest in ensuring the coachee succeeds. Certainly, the breadth of his experience is impressive and provides a very good perspective for the senior leader whom he coached and transitioned to his new regional senior leadership role. There is certainly a case to be made about learning from the best, and he has this unique ability to distill learnings from the best-in-class leaders globally and pass that on in his coaching program. There is no doubt that my leader has benefited greatly from his experience with Prof Bawany as his Coach. I have seen my leader improve in all areas. I have no hesitancy in recommending DLI and Prof Bawany as a top-tier professional C-suite executive coach to any client keen on engaging him for a similar assignment.

Seagate Technology logo

Seagate Technology

Public Transport & InfrastructureManagerial Coaching Skills & Executive Coaching

The “Managerial Coaching Skills” Workshop which you had successfully facilitated has allowed the SLT members to leverage a fully developed coaching model which enables them to immediately implement in the workplace resulted in the development of a coaching culture within Prasarana.

The Group Executive Coaching sessions as well as Individualised Executive Coaching for selected members of the SLT members have raised their standards for constructive, collaborative conversations with their respective teams, and they have developed practical business-based skills and competencies. This has not only shaped the 4 individual leader’s performance but also, increasingly build broader organizational capacity.

Prasarana Malaysia logo

Prasarana Malaysia

HealthcareC-Suite Executive Coaching

Prof Sattar Bawany’s coaching style was very engaging, and the sharing of your in-depth knowledge of leadership made the sessions very authentic and helped me understand my leadership style. You were incredibly insightful on the skills I need to acquire and improve to succeed as an executive leader. I appreciate your availability to be a sounding board for complex and strategic decision-making when challenging changes occur in my hospital. It sharpened my strategic thinking and improved my articulation of thought processes and stakeholder management.

I have benefitted immensely from your coaching and have been using these skills to enhance the care I provide for my staff and patients. I pray that you will continue to bless and inspire new executive leaders with your coaching abilities to be incredible leaders and contribute to making the world better for all.

Jurong Health / Healthcare Institution logo

Jurong Health / Healthcare Institution

Property & DevelopmentALDP HiPO Development Programme

The ALDP has been successful in transforming them into high-performing emerging leaders who have developed their repertoire of transformative leadership styles as well as acquired the skillset and knowledge to gain influence and increase impact across an organization.

The key aspect of the program including a highly experiential “Action-learning Workplace Challenge” project supported by Group Executive Coaching enables the participants to craft a more strategic and effective approach to their leadership & career trajectory grounded authentically in their strengths, experiences, aspirations; readiness in communications, critical thinking, team effectiveness, in preparation for the moments of potential challenge or derailment, including transitions and collaboration.

Kwasa Land logo

Kwasa Land

Financial ServicesLeadership Development Programme

The high-intensity, comprehensive 2-day leadership development program leveraged on the Best Practices in High Performance leadership & Sales Performance Coaching to accelerate AHIBB’s revenue growth against today’s business strategy and prepare to deliver tomorrow’s sustainable business results. A value add was the ad-hoc inclusion of a contextualized case study. This was to assess the pitching skills of the sales team to a potential client, adopting the tools/ framework from the program. Participants found this immensely helpful and inspiring as the PGCEO himself participated as a judge. Prof Sattar Bawany’s flexibility to be able to tailor the program to fit our needs was outstanding. I would highly recommend you as the Executive Coach and this program to any organization seeking to raise leadership standards and organizational excellence.

Affin Hwang Investment Bank logo

Affin Hwang Investment Bank

Industrial & AerospaceLeadership That Gets Results Programme

The ‘Leadership That Gets Results’ program begins with a focus on self-awareness and the fundamentals of how leaders and organizations operate. It includes a powerful framework for understanding the leaders’ role in sustaining organizational performance and productivity, as well as introducing ways to intervene in and improve two fundamental types of company results that are critical for operating a successful company. The program uniquely puts into words many of the concepts that my senior leadership team across Asia Pacific deeply knows to be true. Now, having these concepts (including Emotional Intelligence Frameworks) in the forefront of my mind, I am a much more confident and careful communicator and in leading and engaging my leadership team towards achieving organizational results.

United Technologies Corporation logo

United Technologies Corporation

Technology & IndustrialLeadership Development Programme

From my observations, having attended the various sessions and most importantly from the participants’ feedback, Prof Sattar Bawany is a terrifically engaging, knowledgeable, and inspiring Master Facilitator and High-Performance Sales Coach. His approach to personalizing sales, business development, and relationship-building activities, paired with the easy-to-digest and contemporary, practical, and highly workable solutions, has resonated well with the participants whose success is reliant on establishing trust with their clients and future business partners. The highly proven leadership development framework and tools will add value and bring about creative insights to any strategic business situation. I would strongly recommend Prof Bawany as the Facilitator and Executive Coach to any organization that requires sales training or a managerial leadership development program.

Hitachi logo

Hitachi

Logistics & Supply ChainLeadership Development Programme

There is no doubt in my mind that this leadership development program would not have been as successful without the benefit of Prof Sattar Bawany’s excellent facilitation and delivery skills. Our leadership team was a bit hesitant at the initial mention of “consultants,” but they soon discovered that he did not tell us what to do; rather, he led our senior leadership team and me through a process of learning and analysis, helping us to develop a sense of self-awareness in each of us. Most importantly, because of the impactful program content, we have learned how to effectively lead, develop, and coach our people and ensure that our workforce is aligned with the company’s direction. As a result, we were better equipped to handle the tough market challenges that followed and are in a better position for greater sustained growth in the future.

Menlo Worldwide logo

Menlo Worldwide

HospitalityLeadership Development Programme

The team of leadership development consultants and facilitators led by Prof Sattar Bawany has successfully sent across to our team the importance of leadership effectiveness on organizational success and taught the team how to develop their emotional and social intelligence skills, which is also in line with our internal training on the importance of emotional intelligence (EI) as a crucial element to deliver the best service to our guests. The break-out sessions and the personal follow-ups have been highly effective. The team’s commitment to the objectives originally set has translated into an engaging and positive course that has had an impact on the team. I have only received positive feedback from the team; it was a great learning experience for all of them. Thank you once again for the excellent dedication, flexibility, tactful approach, and passion in the communication of this course.

Fairmont Hotels & Resorts logo

Fairmont Hotels & Resorts

Food & BeverageExecutive Development Programme

The practical case studies and important lessons you impart across the intensive modules, together with the systematic and fact-based approach of the program, allow for a deep understanding of the best practices and the pertinent leadership practices that can be immediately applied to our daily work. The learnings are not just critical to our organization’s digital transformation needs, but also each participant’s professional and personal leadership development. I would recommend DLI for any organization looking to develop its senior leadership team. The lessons are practical and the learning profound. The program has put us in good standing to deliver on our responsibilities as leaders, as we push forward through challenges and embrace new opportunities that the digitally charged era of Industry 4.0 offers us.

KFC Holdings logo

KFC Holdings

Professional ServicesExecutive Workshops

I am pleased to share that we have received very positive feedback from the participants for the 2 workshops for our Singapore Management Team. Generous amounts of information were shared, as well as dialogues for brainstorming sessions. Everyone had a refreshed outlook at different leadership styles and there was a lot more collaboration. In terms of delivery style, they felt that the facilitator was engaging and the programme was well structured. It also provided relevant tools and knowledge that can be applied in their respective business and professional situations scientifically and practically. Overall, the programme exceeded their expectations. Thank you for contributing to the development of our team and I look forward to future collaboration with you in terms of our learning needs.

Aon logo

Aon

Energy & UtilitiesExecutive Briefing & Keynote

We would like to extend our sincere appreciation and congratulations to you for the excellent presentation and valuable knowledge sharing during the session with the leadership group of Tenaga Nasional Berhad. Your insights, along with the key takeaways from your publications, have provided a deeper understanding of the evolving challenges faced by leaders today, especially in navigating disruptions and steering organizational transformation. Hence, we would highly recommend the Disruptive Leadership Institute to any organization aiming to strengthen its leadership capacity in meeting the demands of the current dynamic and complex environment.

ILSAS — Tenaga Nasional Berhad Leadership Session logo

ILSAS — Tenaga Nasional Berhad Leadership Session

EducationC-Suite Master Executive Coaching

The C-Suite Master Executive Coach has provided me with the understanding and tools to make informed decisions about my future, managing key relationships and the future of our business in my new leadership role. His guidance through the process of diagnosis and prompting me to focus on solutions to problems or managerial leadership challenges allows me to be effective in my current and future leadership roles. In all my interactions, he has been able to demonstrate the uncanny ability to quickly identify the salient points of any situation and partner with me in formulating a strategy to achieve the best possible outcome. I was able to develop a plan to achieve my desired results quickly. These strategies proved highly successful, enabling me to focus more of my time on driving the business.

Global Provider of Education Solutions logo

Global Provider of Education Solutions

Industry FederationThought Leadership & Publications

All of a sudden, a deadly pandemic is at the centre of unprecedented worldwide disruptions. Inadvertently, the Covid‐19 has left organisations with little or no choice but to take the big leap towards digitalization. Prof. Sattar Bawany’s latest book on ‘Leadership in Disruptive Times’ is a timely sequel to his first publication, ‘Transforming the Next Generation of Leaders: Developing Future Leaders for a Disruptive, Digital‐Driven Era of the Fourth Industrial Revolution (Industry 4.0)’. In his latest offering, Prof. Bawany recognised the need for organisations to include digital leadership competencies for them to successfully implement transformative initiatives in a highly disruptive environment. He also examines the attributes and competencies of disruptive leadership as they maneuver through the disruptions caused by the Covid‐19 and the post-pandemic digital transformation in meeting the needs of the new normal. In developing successful organizational leadership in the new world order, this book provides valuable guidance and direction on the future way forward.

Malaysian Employers Federation logo

Malaysian Employers Federation

Professional InstituteBook Endorsement

My congratulations to Professor Bawany for his new books, Leadership in Disruptive Times. This is a significant book, and its theme is overdue, particularly when severe disruptions are brought about by the recent Covid-19 pandemic. When times are good, solutions often come easy and straightforward. However, when rapid changes brought about by unexpected disruption, it is not clear if a solution even exists, let alone a good one. It takes an exceptional leader who has experienced disruptive times before to offer us insights and visions to move forward, and quality to be an effective leader. Readers will benefit enormously from Professor Bawany’s new book, and it is my firm belief that this pioneering book will be acknowledged as classic textbook/reference in leadership in disruptive times.

Marketing Institute of Singapore (MIS) logo

Marketing Institute of Singapore (MIS)

Source: client testimonials published by the Disruptive Leadership Institute. Individual names and titles are withheld where client confidentiality applies.

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